Colleges and universities across America will soon begin detailed planning for their yield campaigns, if they have not already done so. Since money is still so tight for many families, a number of institutions will look carefully at the discount rate to see if there is any way to give students better financial aid packages. That is a viable and effective way to improve enrollment.
Unfortunately, not every college can afford to significantly increase financial aid. In fact, some institutions may now find that they need to cut the discount rate. What can aid in increasing yield performance without giving away needed revenue? Coming up with attractive new programs or facilities is great, but takes time and money. In the short run, better marketing may be your best option.