Yes, We Do That
The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!
Are Sales and Marketing like the Offense and Defense for the Patriots? Players with two different sets of skills supporting each other with a common goal.
Or, are they like Liz Taylor and Richard Burton... On again - Off again.... From newlyweds to jilted lovers and back again.
Responses to a recent LinkedIn survey overwhelmingly agreed that most organizations have some degree of friction between Sales and Marketing - and all agreed that bridging that gap is critical for success.
What they didn't agree on is who is owns:
- Lead Generation Methods
- Marketplace Research and Data Appending
- How we improve Customer Service
- Do we need Direct Mail Marketing
- Do we need Promotional Products
- How do we maximize our CRM
This blog will try to bring together these diverse opinions and find some common ground from which we can all benefit.
Have any thoughts??? Email me!
Are you environmentally friendly? Are you practicing sustainable living? We all hear these questions all the time, even in email signatures, but how bad is print?
The printing industry is not always viewed as environmentally friendly - we understand that. But what we want everyone to know is that printing and paper have their place and are still effective ways to communicate.
At Allied, paper is an important part of our fulfillment outsourcing and marketing and sales support solutions as well as recycling and being responsible. Furthermore, we want to make sure that people have all the facts about print and our industry.
Please, click here to read an article regarding the print industry and how paper has gotten a bad rap these days.
If you know me at all then you know I love sports and I can be very competitive. One sport I’ve never gotten good at or been very competitive in is golf. In fact, when I golf with friends they spend as much time laughing at me as they do trying to count my strokes! For those of you more serious about your golf game and who would like to plan your own golf tournament I will be providing tips on how to run a successful golf tournament throughout March and April.
I suggest using a checklist:
1) Send out formal invitations. The personal letter makes the recipient feel special. Send the invitation at least a month in advance to ensure a good turnout. Be sure to follow-up and ask whether the person is attending. Allied can help you with Post Card Mailing Services!
More tips to follow...