Political Season... We are in the thick of it.
For those who follow the political landscape, you are no doubt keeping your eyes on the debates that have recently been held with the Republican candidates. Pick your favorite guy and you will see them discussing and debating the subjects (one pundit called it "professional arguing"). The moderator offers a subject and the politicians have at it... many subjects are up for debate.
Your marketing and business development is NOT up for debate. Think of all the aspects of your business: operations, finance, IT, product development, research and development... all are key aspects for a successful business but none of that matters if your marketing and sales process is weak.
If you are not thinking like a top marketing communications company, it fairly certain that you might be missing the boat in some areas. The tip of the spear is lead generation - are you leveraging your website to maximize those leads? What marketing strategy services are you employing to increase your awareness in the marketplace? Once you get the leads, do you have a CRM system to manage the leads and opportunities? What marketing and sales support is available to help close these opportunities?
Has your company taken the time to answer these questions? Oftentimes these questions fall to the back-burner as we are constantly handling the daily activities. But think about the old adage "The customer is always right" - the customer is the start of the cycle in any business. Since clients spend the money and fund all of the other activities in a business, it makes sense to pay attention to the process of getting more of them.
The Allied Group works with clients to manage their marketing and sales functions. As a marketing communications company, we strive to assist clients on navigating their challenges. For those who don't even know their shortcomings, a good start is assessing your current situation and using an outside marketing company to determine your next steps.
So enjoy the political season and leave the debating out of your sales and marketing effort!