Mr. President, Mr. President . . . Don't Forget Our Industry
Recently President Obama commented on the printing and mailing of the Federal Register as a "stack of expensive doorstops" and "stupid spending" that "doesn't benefit anyone."
As someone who has made a career in the printing industry, I agree with the Printing Industries of America response that describing printed products in that way may give a negative perception of our industry and brand our industry as dying and irrelevant.
Mr. President, I invite you to open your eyes to our industry and seeing the other areas that have risen as offshoots of our industry: Mail Order Fulfillment Services, Lead Generation, Web to Print, Website Design -- to name a few!
Many companies in our industry -- like The Allied Group -- still offer traditional printing services but have opened their eyes to the changing industry and now offer these other products and services.
For companies like Allied, it has changed the way we sell ourselves, how we work internally and how we deliver our own marketing message to the public.
For our clients, this makes us a more valubale resource when it comes to their overall marketing goals.
Furthermore, the printing industry remains one of the top industries in the U.S. There are more than 875,000 people working in this business; within the U.S. manufacturing sector, the industry ranks Number 2 in number of establishments. Most important, if you are interested in "keeping the money around," when it comes to print, almost all product consumed in the U.S. is consumed by people in the U.S. - compare that fact to another industry and you will see the print industry needs the support from folks like the President of the United States.
I have worked in this business for 17 years so, yes, feel free to called me a "homer" and biased toward an industry that has served me and my family well . . . But you don't have to take my word for it: Ask one of my 875,000 colleagues in the business -- chances are that one of them is a close friend, relative or neighbor.