Are Sales and Marketing like the Offense and Defense for the Patriots?  Players with two different sets of skills supporting each other with a common goal.

Or, are they like Liz Taylor and Richard Burton...   On again - Off again....  From newlyweds to jilted lovers and back again.

Responses to a recent LinkedIn survey overwhelmingly agreed that most organizations have some degree of friction between Sales and Marketing - and all agreed that bridging that gap is critical for success. 

What they didn't agree on is who is owns:

 


This blog will try to bring together these diverse opinions and find some common ground from which we can all benefit. 

Have any thoughts???  Email me!