2013 is here! We made it through 12/21/12 and instead of preparing for basic survival, we're now focused on bathing ourselves in leads in 2013! Here are 10 ideas on how we can make our lead generation methods more successful this year:
10. I RESOLVE TO - START. This is funny to me because it is arguably the most important one on the list. In many ways, we've made this way too complicated. Focusing on perfection and analysis of end results without simly saying "something is better than nothing". Should I try one to one communications, or maybe some promotional imprinted produts, or maybe lead nurturing campaigns? All good ideas. I'm not advocating allocating budget dollars without rhyme or reason, I'm simply saying that in order to get results, you have to get started. So I resolve to "do" more in 2013.