Director of Promotional Product Division

Spring is Here and It's Time to Plan that Perfect Golf Outing!!

If you know me at all then you know I love sports and I can be very competitive. One sport I’ve never gotten good at or been very competitive in is golf. In fact, when I golf with friends they spend as much time laughing at me as they do trying to count my strokes! For those of you more serious about your golf game and who would like to plan your own golf tournament I will be providing tips on how to run a successful golf tournament throughout March and April.


 I suggest using a checklist: 


1) Send out formal invitations. The personal letter makes the recipient feel special. Send the invitation at least a month in advance to ensure a good turnout. Be sure to follow-up and ask whether the person is attending. Allied can help you with Post Card Mailing Services!

More tips to follow...


Promotional Calendars Will Help Your Company Gain Exposure Every Single Day of the Year

So you're searching for the promotional items that your customers are going to use very often? How about trying something that clients will use every day? That is what you can have with promotional calendars.

For Promotional Imprinted Products and Calendars - Click Here

With a whole assortment of customized calendars available in different styles and shapes, you can get people to lay eyes on your company logo on a daily basis. All you have to do is pick the right calendar for you, depending on the function that you want it to provide for your customers, and you have branding gold on your hands. Let's take a look at some of the best types of promotional calendars available so that you can select the ones which will generate the best exposure for your company. Keep in mind that the earlier in the year you order custom printed calendars the better, since every day that passes is a day less that people will use your calendar for that year. 

Ordering from The Allied Group in December can get your name in front of the client by January 2012!




To start, promotional wall calendars are probably the most popular type of calendar that you can use for your branding campaign. The calendar is perfect for any home refrigerator or office cubicle, and people tend to rely on them heavily while planning their monthly appointments. The wall calendars feature a large box for every day of the month where recipients can write in all of their important notes and reminders. They usually fold open into a spread which has the calendar month on one page, and a full-page image on the other. The images are tied in by a theme which may include anything from scenic views and animals, to automobiles or gardens or you can use custom photos with your product or a a specific theme.  One fantastic thing about these promotional wall calendars is the fact that your imprinted logo will appear at the bottom of every page, so people will see it every time they refer to it. Wall Calendar.

The next type of customized calendar that you can use to promote your brand is desk calendars. These are different than the wall calendar in the sense that they do not hang on a wall; they stand upright on a table or desk surface. They are a bit more professional-looking, and operate by flipping the pages over the top of a spiral binding. The promotional desk calendars are typically smaller than wall calendars, and do not have a box for each day of the month to write things in. These calendars still offer your company the same daily branding exposure; it just comes in a different style and function. Desk Calendar.

You might be thinking that plenty of other companies in your industry are using customized calendars to generate some good advertising. In this case, you can separate yourself from the competition by distributing some custom plannersto your customers. These planners are different than promotional calendars in the sense that they give the recipient much more mobility and convenience in maintaining their daily appointments. The custom planners come in a checkbook-like style and can be easily carried in any pocket or purse. Each page breaks down the day into an hourly basis so people can get as specific as possible with their planning. None of the other customized calendars will allow you to do this. Planner calendar.

Need help distributing your calendars and marketing materials?  The Allied Group can help with our Fulfillment Services.


How are you living your life? - Steve Jobs

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
Steve Jobs

Align Your Goals
In his commencement address to Stanford University in 2005, Apple founder Steve Jobs made the following statement. It pretty much explained why he has been so successful in his life.
“When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you'll most certainly be right.’ It made an impression on me, and for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something (@minute 9.10).”
How are you living your life?  How do you want to be remembered?  What will your loved ones say when you're gone?


A Reason To Celebrate

"Promotional products reinforce and stimulate the spirit of emotion for both the sender, the organization celebrating the milestone, and the recipient," says Livengood. "Even 25 years of being in business creates enthusiasm and excitement for organizations to celebrate and promote longevity, stability and vision. When a recipient is awarded or decides to buy promotional products, it becomes an intrinsic reminder of such a great accomplishment."

Courtesy of: Jen Alexander McCall
Issue: 2011oct


We are fast approaching an election year

If there ever was a need for clarity in communication, it’s now. Yet no matter how specific the question or how many times it’s asked, the candidates from both parties just seem to drone on and on.

Watch the debates, or just pay attention in the next business meeting and you’ll see it’s true—too many people just don’t know how to stop talking. A new book by Mike Staver, coach, professional speaker, and author of Do You Know How to Shut Up? And 51 Other Life Lessons That Will Make You Uncomfortable, teaches you how to know when to speak up and when to zip your lips.

In his book Staver says if you think you don’t suffer from the same problems as the candidates, think again. You probably do—and if you don’t, you know someone who does.

The Allied Group promises to listen to your needs, not tell you what you need when you buy promotional products or are looking for help with corporate marketing communications.


I love a productive meeting

As a distributor I deal with both sides of the buying process. I meet with manufacturers and vendors to educate myself on products and get a feel for the suppliers I work with. I then go out to my clients and share my knowledge. It's not always easy to find a good business partner but I had a very pleasant experience yesterday when the BIC rep came in to visit. I hadn't seen a rep in this area for 10 years and I was curious about how the meeting would go. I was pleasantly surprised by her presentation. She gave me a brief history of the company, her experience with BIC and educated me on her product line in under 40 minutes. 

I can't tell you how much I appreciated this meeting. I learned about the product, saw the product and didn't waste a lot of my valuable time. I'm now armed to go out and sell BIC products to The Allied Group clients which include life science marketing groups.

So if you're looking for imprinted promotional products why not start with a BIC pen by contacting The Allied Group? Or myself directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Interesting Fact: The reason that BIC Round Stick has openings in its pen caps is to prevent suffocation if someone happens to swallow the cap while chewing on it...


How to Run a Successful Golf Tournament - Tip 3

Offer Great Prizes!

Be sure to include contests and prizes at your golf tournament.  Participants want to have something to shoot for.  Reward a "closest to pin" or "longest drive" with a trophy or give-away. This makes the players want to stay around for the end of your event. This will make sure your get your message across to attendees. Golf related items like golf bags or drivers make great awards!

If you're looking for unique ideas for your tournament prizes contact us! Let me help you buy promotional products that will make your golf tournament a success! 


How to Run a Successful Golf Tournament - Tip 2

Set a budget and respect it.

Golf tournaments are unique in that they are the biggest expense, and the first on the list is the cost of the round.  After that price is set, it's time to figure out the other details of food, drinks, gift bags, prizes and anything else that is being provided.

Consider food and drink carefully.  Alcohol and food get very expensive.  Ask yourself, "How much food are you going to give somebody on the course, how many drinks are they allowed to have before they start paying for their own, how will the food get from the clubhouse to the volunteers on the course, and who wants what food?"

Don't forget your give-aways!

Golfers are notorious for appreciating goodie bags.  The players may be giving money to charity but they will always ask "What's in the bag?" The trick is to pick something the attendee will use again and sets you apart from the other sponsors. Contact The Allied Group for unique ideas for your goodie bags and ways we can help with Third Party Fulfillment

More tips to follow...


Recognizing your employees

Recognizing your employees is something that every business owner and 'boss' thinks about. Unfortunately it can be costly and saying "Nice job!" just doesn't always cut it.

According to a Maritz Research study, employees who participate in employee recognition programs at work are five times more likely to feel valued, 11 times more likely to feel committed and seven times more likely to stay in their jobs. That's pretty noteworthy considering on average it can cost an employees yearly salary to replace them.

Below are a few ways of using cost effective promotional imprinted products to ensure employee retention - even in today's economy.


1. Give winners a choice. Hold a sales or customer success contest and let the winners choose from a selection of prizes so that they get what they really want - even more rewarding. Include usable and trendy promotional product ideas like solar-powered charging stations, customized iPod skins and cool watches with features like mini flashlights.

2. Award lapel pins to top achievers. Think Hard Rock cafe and Friday's. Some employees have so many pins they can't even fit them on but they are proud to wear them. 

3. Don’t leave out the little guys. Suture maker Hephicon celebrated 50 years in business with a huge outdoor picnic. The company awarded logoed anniversary watches to every employee, from top executives down to the maintenance man. That can make each and every employee feel special.

4. Reward brilliant ideas. Periodically ask for suggestions with whatever you may need help with and reward the best ideas with logoed merchandise or gift certificates. 


5. Create your own recognition awards. Choose from custom items, crystal creations and inspirational trophies. Even better, have an award (like a custom bobblehead) created exclusively for the employee you want to reward.

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Creativity through promo products

Creativity through promo products

After a while you can run into the same ol' same ol' and you run out of ideas about what to do with your promotional products. Keeping creative and innovative is key and following these easy tips should help you move forward.

Bring In The Experts
Being stuck is an awful feeling but you don't have to be without promotional product ideas for long. Another common mistake is to be overly protective about your novel idea for a product or program. At the earliest possible time you should have your design or composition reviewed by an associate, faculty member, consultant or other trustworthy knowledgeable advisor. You don't always have to disclose critical details so you can protect your idea from copying, and very often a reviewer can give you surprisingly good guidance.

Focus On The Practical, Useful, Needed And Beautiful
Very often inventions and other creations start out answering to a major need or a broad interest. Then the project morphs into a personal passion with little or no market value. Make sure that your promotional imprinted products are items which economically fills a real need and which looks attractive to potential buyers.

Be Persistent! 
Chances are you won't find what works for your company right away. Just know that some things are tried and true but keep trying with any new ideas that you may have. You may discover a new promo product that works wonders for your prospects.

Seeking the guidance of a marketing services company to help with your promo products is a great idea especially if this isn't something that you have the time to dedicate to. Please visit our site to learn more.


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