The Allied Group provides small businesses with targeted marketing solutions. Our specialty in direct mail advertising and email marketing gives us an edge in helping a small business with their target marketing strategies. http://www.thealliedgrp.com Read the latest edition of The Allied Group's quaterly newsletter "The Allied News" as a PDF on our website http://www.thealliedgrp.com/subNav/images/alliednews_winter2010.pdf http://www.thealliedgrp.com/subNav/images/alliednews_winter2010.pdf Mon, 15 Feb 2010 09:00:00 -0800 “There is only one boss. The customer and he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. - Sam Walton http://brianebutler.blogspot.com/2010/02/am-i-problem.html http://brianebutler.blogspot.com/2010/02/am-i-problem.html Fri, 05 Feb 2010 09:00:00 -0800 Coping with the Stealth Student Phenomenon http://rondeausroundtable.wordpress.com/2010/02/03/the-psychology-of-search-part-five/ http://rondeausroundtable.wordpress.com/2010/02/03/the-psychology-of-search-part-five/ Wed, 03 Feb 2010 09:00:00 -0800 I recently went to breakfast with a business colleague at a fairly large hotel restaurant. Now if you’re like me, and most people I know, you’d look for the sign that gives the instructions about how I’m about to be served. Either; “please seat yourself”, or, “please wait to be seated”. We saw neither... http://brianebutler.blogspot.com/2010/01/one-missing-sign-is-often-first-of-many.html http://brianebutler.blogspot.com/2010/01/one-missing-sign-is-often-first-of-many.html Tue, 26 Jan 2010 09:00:00 -0800 We are pleased to announce that The Allied Group was recently recognized for its design and print work by The Printing Industries of New England (PINE) and received Awards of Excellence for the following categories and pieces: Southern New Hampshire University - Yield Book... http://www.thealliedgrp.com/subNav/news.html#pine09 http://www.thealliedgrp.com/subNav/news.html#pine09 Wed, 04 Nov 2009 09:00:00 -0800 Yeah that's what I said! Or is it? Well don't believe everything you read (except now). In the last 10 years, direct mail has gone from a $40 billion dollar advertising spend in 1998, to a $56.7 billion dollar advertising spend in 2008 http://thealliedgrpmarketing.blogspot.com/2010/01/print-is-dead.html http://thealliedgrpmarketing.blogspot.com/2010/01/print-is-dead.html Fri, 15 Jan 2010 09:00:00 -0800 I just sat through a fascinating presentation by Harry Gold of Overdrive Interactive on social media marketing. Several things stood out. There is a misconception among some that much if not all of this stuff is “fluff”. It's not. Many people that I’ve spoken with think social media marketing only works with B-to-C applications. That's wrong. http://brianebutler.blogspot.com/2010/01/of-social-media-and-other-ss-of.html http://brianebutler.blogspot.com/2010/01/of-social-media-and-other-ss-of.html Wed, 13 Jan 2010 09:00:00 -0800 Impress is OpenOffice’s presentation program – it does a lot of the same things as Microsoft’s PowerPoint. http://bganek.wordpress.com/2010/01/20/openoffice-impress/ http://bganek.wordpress.com/2010/01/20/openoffice-impress/ Wed, 20 Jan 2010 09:00:00 -0800 DO...understand your prospect. Remember: It's not about you! If you don't understand what's important to your prospects, how they make decisions, what their goals and expectations are and how you potentially fit into that equation, you'll be lucky to even achieve vendor status - let alone become the partner needed to be effective. http://thealliedgroup.blogspot.com/2009/12/dos-and-donts-of-direct-marketing.html http://thealliedgroup.blogspot.com/2009/12/dos-and-donts-of-direct-marketing.html Wed, 30 Dec 2009 09:00:00 -0800 Think about change for a moment. Change is a word and a concept that often immobilizes even the most goal-oriented, determined and successful people among us. http://brianebutler.blogspot.com/2009/09/change-requires-escape-velocity.html http://brianebutler.blogspot.com/2009/09/change-requires-escape-velocity.html Fri, 25 Sep 2009 09:00:00 -0800