Full Service Direct Marketing

The Allied Group, a full service direct marketing firm, combines the newest technology and best practices that make direct mail marketing work for you. Top direct marketing agencies help their clients connect with customers who have a high likelihood to purchase your products in the best way possible. In order to get the best direct mail response:

• Exhibit your niche
• Established credibility
• Announce what makes your product and services better
• Exceed expected response rates for direct mail

At The Allied Group, we offer the entire spectrum of direct mail options. From traditional blanket marketing to customized, [1:1 campaigns] that save money and increase revenue. We can help you create a winning direct marketing campaign, one potential customer at a time. Communication that is personalized to your target audience is relevant to your prospect and has a significantly higher chance of being seen, understood, and turned into revenue.

Strategy & Planning

How will you go to market and make the most of your efforts? With over 60 years of experience, The Allied Group can be hired to execute a single project to its maximum potential, or be YOUR marketing department. The ability to plan strategically, seeing every opportunity and making it real, cannot be taught in a single class - it takes decades of experience with a team dedicated to your goals. Whether a personalized direct marketing program or bulk email target marketing, you can be sure each program is crafted with a specific goal in mind. As a direct mail advertising and marketing company, The Allied Group is your team, and your goals are our goals.

Branding & Design

In today's highly competitive world, it is imperative to convey your message effectively and meaningfully. The Allied Group will help coordinate all your logo, collateral, advertising, and web design to better serve you and your mission. The Allied Group specializes in:

• Customer Brand Perception
• Logo Design
• Strategic Collateral and Literature Fulfillment
• Catalogs
• Retail and POS Marketing
• Strategic Web Design and E-Products
  

Custom Lead Generation & Management

How many different approaches are you taking to generate leads and grow your business? How well are those leads being managed? If you are not satisfied with the return on these efforts, The Allied Group's experts will consult with you to develop a custom lead generation program that will make the difference you want by generating the leads you need. Get great response rates for email marketing campaigns, and the expertise to turn a name and address into a prospect.

In the end, Lead Management is not just a list of names and address, it is:

• Knowing who buys your products and services
• Understanding why people buy your products and services
• Having the flexibility needed to get the right list the first time
• Personalizing your message
  

Loyalty Programs

The customers you keep are the foundation of your business. Due to the difficult nature of finding new customers, it is more important than ever to keep the ones you have. The Allied Group's Loyalty Programs can help you identify ways to keep more of the right customers for the long run. The Lifetime Total Value of a customer is extremely significant to business stability, and more inexpensive to maintain than you think. Let us show you how to really make the most of your existing customer ROI by:

• Identifying new prospects and reacquiring lost customers
• Implementing effective customer save programs
• Maximizing customer retention and product penetration
• Constructing reward programs for your best customers
• Establishing up-sell and cross-sell strategy
• Creating a referral pipeline from your existing customers

More information at The Allied Group's LoyalTec page!

Research

The right customers are out there, will you find them? Maximize your efforts by knowing why people buy your products and services. Your efforts to acquire new business require precise targeting, proven strategy, and timely execution. Let the Allied Group give you insights on your:

• Product Performance
• Customer Satisfaction
• Product and Market Opportunities
• Competitive Landscape why people buy your products
  

The Allied Group compiles this information into a Data Analysis Report. You can view an example report in PDF format by clicking here.

Data Mining & Analysis

Care to know more about your customers and the effectiveness of your campaign efforts? At The Allied Group, we can help you discover more about who, what, where, when, and why your customers buy from you. Data mining for target marketing enables us to use this information to pull your customers to the products and services you offer that best fit their needs. By knowing your customers as best you can, you will spend less money with better results!

Advertising

Attack the market from all sides with a partner who knows how to get it done. The Allied Group is your one stop shop for large and small business target marketing, as well as planning and executing an advertising plan that will:

• Recognize where your customers are today
• Attract your best customers
• Send messages that results in action
• Keep those customers coming back
  

Literature Fulfillment

Want to focus on growing your business and not spend your time worrying about logistics? The Allied Group can do this for you. We specialize in getting the right materials into your customers' hands, on time - every time by:

• Warehousing stock for quick assembly
• Combining all individual pieces accurately and neatly
• Timely mailing
• Proven fulfillment and return metrics

Why worry? Leave the product fulfillment, trade show, product launch, and direct marketing campaigns to The Allied Group.

Public Relations

Perception is reality. Is your company involved in the community, creating jobs, involved in charities, or conducting special events? Do you have an employee ready to be recognized? Let the Allied Group show you how to make the most of your efforts and your people. By specializing in making the most of public perception, The Allied Group can help with:

• Community Relations
• Speaking Engagements
• Press Releases and Kits
• Product Announcements
• Special Events
• Media Coverage
• Public Service Announcements
  

Event Management

Are putting more and more into your events with less return on your investment than you want? The Allied Group's insight and creativity will make the most of your events in order to:

• Increase visibility of your brand
• Steer your target audience to your event through effective concept management
• Manage logistics
  

Direct Marketing List Search

Who is your ideal customer? Your marketing is only as effective as the customers that are exposed to your product features and benefits. The most persuasive marketing is useless in the hands of the wrong audience. The Allied Group helps you make the most of your marketing efforts with a comprehensive direct marketing list search.

Do you only have a theory as to those characteristics which reflect your best customers? The Allied Group will identify them for you.

Do you know what motivates your customers to buy? The Allied Group can discover this for you.

Do you know what characteristics your best customers possess, but not sure who they are? The Allied Group will identify them for you.

Whether your customer base is business to consumer or business to business, The Allied Group will identify prospects and generate interest.

Promotional Products

What makes people think of your products and services when the opportunity arises? VISIBILITY is the only option. More than just trinkets, the right promotional products are powerful tools to generate awareness of your organization. With over 400,000 different products available, The Allied Group can identify creative and unique products for every event. Create dynamic programs that will propel your business forward, including:

• Company Stores
• Unique and personalized gifts
• Customizable wearables
• Awards
• Unique products that say the most about your company
  

To view over 300,000 promotional products
that The Allied Group offers click