Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

The Social Media Dilemma

OK - I am officially on Social Media overload.  Despite all my efforts to confine my use of it as a tool - I have been assimilated by the Borg and now consider myself part of the collective.  I give up....  I pledge my allegiance to the blog and to the go public strategy for which it stands, one Twitter, under Linkedin, completely visible, with Facebook, Networking, and Branding for all.

It seems that you can no longer have a conversation without spending at least half of the time discussing Social Media. 

Lead Generation, Web Design, Data Appending, Sales Training, Marketing, SEO, Blogging, Public Relations, Direct Mail, Business Development, Loyalty - no matter what the topic - doesn't it seem to now center on Social Media?

In the last three weeks I have been to three events and participated in two webinars all of which focused on Social Media ROI.  Not one person had a case study that showed any proven ROI that Social Media had made them money. 

But can you live without? How will people find you, how will people trust you, how will people view you if you don't have a robust Social Media presence? 

In our Brave New World....

1.  We all self-educate before we make a decision. The fastest and easiest way to do the research is generally on the web.  Social Media make info is accessible.

2.  We trust people we know. Relatives, neighbors and friends have always influenced our decisions. Social Media extends the circle and reduces the time to get opinions.

3.  We want community. Humans crave affiliation and want to be part of something. Church groups, Elks, Rotary, PTA - these are all ways that we connect with people of similar interests... it helps us feel normal! Social Media offers a gateway to join groups, follow trends, get information without having to go to meetings, get on committees or sell brownies as a fundraiser. 

We may not always like it or even understand it - but Social Media - like every other major shift in how we communicate - offers benefits and hurdles. Radio didn't kill books or newspapers, TV didn't kill radio, Movies didn't kill theater, Cable didn't kill movies, email didn't kill the USPS, Texting has killed email, and Social Media won't kill Sales and Marketing. It will change us forever....

Progress brings new worlds, new opportunities and new markets. Social Media is a game changer, but the game isn't over.

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Spring Turns to Summer Turns to...

Spring Turns to Summer Turns to...

The Summer Slow Down! So, what are you going to do about it now?

If your business is like many, the summer does tend to have a significant impact on output and production. For some businesses, it probably has as much to do with a seasonal product or product line, but, for many, it has more to do with an overall more casual, relaxed attitude and vacations on top of other people's vacations combined with more vacations.

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What Is March Telling Us About Madness?

What Is March Telling Us About Madness?

I've been a basketball fan since I was a kid. And it has always been pretty clear to me that a lot of people who aren't basketball fans, do tend to enjoy March Madness. Maybe it's the competitiveness, or the bracketology, or the cinderella stories, or maybe just the chance to win a buck!

 

What has stood out to me over the last few years, however, is that the "hype" doesn't seem to be as great as it used to be. Is it me? This year's tournament, in particular, has more than its fair share of Cinderella stories. From Harvard to LaSalle, to Florida Gulf Coast and Wichita State who are both still in it. And teams like VCU, Butler, Baylor and George Mason still seem to carry that Cinderella aura even though they've managed to actually become somewhat regulars in The Dance.

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Top 5 2013 Super Bowl Ads

Top 5 2013 Super Bowl Ads

Well, being a Patriots fan, this year's Super Bowl took on a little bit of a different twist for me. Of course being a Patriots fan means that you actually expect them to be in the game...anything less is a disappointment. It's so much of a roller coaster that because they weren't in it, I kind of forgot it was even on. But, when I did settle in, looking forward to the commercials wound up being what piqued my interest the most.

So, for the 2013 Superbowl, I decided to publish my own list of the top 5. Here goes:

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Should Prayer be Allowed in School?

Should Prayer be Allowed in School?

Hopefully I touch a nerve with this one. Talk about an effective email subject line. It just came through my email and took me to a survey. Of course it was one of those surveys where I had to say "yes" to getting information on erectile dysfunction, Turbo Tax, the jelly of the month club and replacement windows. And because I was only interested in 3 out of the 4, I didn't qualify for the grand prize. But it did let me see the results...I'll share in a moment (I was surprised!)

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The 5 Deadly Sins of Presentations

Written By John Brien

 “The film is set in 1933, at the height of the Depression, in Winnipeg…Beer baroness Lady Port-Huntly announces a contest to find the ‘saddest music in the world’ as a way to promote her brew…. The self-styled Beer Queen of the Prairie invites musicians from around the world to compete for the $25,000 prize… She even has a slogan: ‘If you're sad and like beer, I'm your lady.’”

Jonathan Rosenbaum Review of The Saddest Music in the World

Okay, so you have to be something of a movie buff to know about The Saddest Music in the World and its director, Guy Maddin. Musicians representing various countries compete to deliver the “saddest” performance, with the winner(s) of each round sliding into a giant vat of beer (if only the contenders in American Idol had it so lucky).

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10 New Year's Marketing Communication Resolutions

10 New Year's Marketing Communication Resolutions

2013 is here! We made it through 12/21/12 and instead of preparing for basic survival, we're now focused on bathing ourselves in leads in 2013! Here are 10 ideas on how we can make our lead generation methods more successful this year:

10. I RESOLVE TO - START. This is funny to me because it is arguably the most important one on the list. In many ways, we've made this way too complicated. Focusing on perfection and analysis of end results without simly saying "something is better than nothing". Should I try one to one communications, or maybe some promotional imprinted produts, or maybe lead nurturing campaigns? All good ideas. I'm not advocating allocating budget dollars without rhyme or reason, I'm simply saying that in order to get results, you have to get started. So I resolve to "do" more in 2013.

 

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6 Brands That Will Likely Disappear in 2013

6 Brands That Will Likely Disappear in 2013

Written by Farnoosh Torabi | Yahoo Finance  - December 24th, 2012

What do JC Penney, Mitsubishi Motors and Martha Stewart Living magazine all have in common? Each has earned a spot on the list of brands that will likely disappear in 2013.


Financial news site 24/7 Wall St compiled the full list by scrutinizing American companies based on sales, customer base, market relevance and overall fiscal health.
 
Some predictions we made earlier this year have already panned out. Mobile carrier MetroPCS was acquired by Sprint, automaker American Suzuki went bankrup,t and Current TV announced it will be sold or go under, says 24/7 Wall St.’s Editor Doug McIntyre. “We stand by the overall accuracy of the list.”
 
Here are six more brands that the group predicts will likely to go bust in the New Year.

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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012

Written by Tom Pick, Published July 23, 2012.

 

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

 

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

 

Which brings us to this post. Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?

 

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

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The "Truth" About Branding.

The "Truth" About Branding.

Far from a "buzzword" or even a trend, but I'm not sure how to truly categorize it. Important? Sometimes. Irrelevant? Sometimes. Overblown? Sometimes. Understood? hmm, let's talk about it...

In my opinion, the reason why I would even use "buzzword" in the same sentence as Branding is because it truly has become overused and misunderstood. Probably the prime example of those who have taken marketing classes, read some books, listened to others and have come to simply just "believe" rather than truly understand and develop a practical opinion. How important is branding in the overall scheme of marketing? I hate to disappoint with this simple two-word answer, but the truth is...it depends. (those are the two words)

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