In every Robin Hood movie I’ve ever seen one of the common moments is when the famous outlaw shoots a 2nd arrow at a target that splits the 1st one already there in half.
I’m guessing chances are when Robin went hunting he didn’t miss much. With that kind of aim, he could most surely take down a rabbit or dear or boar. When shooting arrows, specific targets, with good technique and skill, make both for good hunting and full bellies.
In the modern business development parlance, a hunter is someone who is supposed to go out into the (suspect) prospect forest and always “bag” the new customer. But what if the hunter has no arrows in his or her quiver to shoot with?
In business development; roles, expectations and perception are critical. The role of marketing, with the assistance of product development, is to give the hunters (or sales force) as many arrows – advantages, benefits and value propositions - as possible. Most hunters don’t necessarily need superior products or the lowest pricing, but, there is really no way for them to hunt successfully with an empty quiver.
What tools do you want to send your hunters out into the wilderness with?