The time has come...marketing services company
1. Commit to Marketing. Why? Because if people don't know you are an option to fulfill their needs then they can't buy from you. Effective marketing should increase your number of new business opportunities. If it doesn't - you don't have a sales problem - you have a marketing problem.
2. Start with strategy. Getting your message out consistently is important - as long as it's the right message and it's getting to the right audience. The only way to know that you are hitting the target is to be sure of who you should be communicating with - and - why. (i.e. marketing communication strategies).
3. Be prepared to change course. Realize that there are no permanent solutions. All marketing tactics only work for a while. Marketing is essentially trial and error. Marketing requires a multitude of tactics. Customers who buy are the only measuring stick. Customers look for relevant solutions to their immediate needs.
4. Develop a sales process. Sales conversion isn't always about the "number's game". It is about having a repeatable process. The essential thing to sales success isn't lots of opportunities at all. It's developing a (marketing and sales support) system to make sure that, no matter how many calls you make, every one is managed as effectively and consistently as possible. The maximum number of calls is rarely the optimum number....