Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

What's your goal?

Do you need more Customers? More sales? More Revenue? If so, then you need better marketing communication strategies. Unbelievably, one of the first things that too many companies cut during the recession.

Why you ask? Because the ultimate goal of marketing is to attract customers by making yourself attractive to them. If they don’t know about you, then there is no way that they can buy from you.

Marketing is everything you do to promote your business; from the second you dream about it through the time you actually have customers buy your products and services. It encompasses all aspects from naming and branding your company through the ways you present your value proposition to your target audience. Peter Drucker, the acknowledged leading management thinker of the 20th century, said that marketing and innovation were the 1st concern of all businesses, more important than anything else - including finances.

Good marketing is not an expense but rather an investment because it will pay you back. Most successful companies, even ones that had a unique market position at the start, eventually have to differentiate themselves from the competition. The only way to do this in both the short term and long run is marketing.

Done correctly, effective marketing will:

  • Achieve all growth and revenue goals

  • Communicate a consistent message about your company

  • Influence customers and potential customers to buy

  • Focus on customer needs

  • Control the perceptions of the marketplace toward your company, product and service

  • Convey the desired value proposition of your offering

  • Allow for “top of mind consciousness” of your target audience

  • Educate your customers and prospects as to solutions to their problems

  • Communicate your expertise in a specific area

  • Speak to customers’ problems and your solution

Effective marketing is the only sure-fire catalyst of continuous customer acquisition.

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