Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

What's Trending 7

What's Trending 7

A little late this month. But, wow, I'm actually familiar/aware of all three of these people & events. This is a first. Here's "what's trending" according to our friends at Yahoo:

Kate Gosselin. I guess the infamous mother of 8 is opening up about coupon blogging and the cancellation of "Plus 8". Riveting.

Wardrobe Malfunction. Do you remember the 2004 Super Bowl halftime show? I bet you do. Well 8 years later, a federal appeals court has ruled that CBS should not be fined for Janet Jackson's wardrobe malfunction. Nice to see the swift action taken by our judicial system.

TJ Houshmandzadeh. Even though I'm a football fan, and I know TJ is a wide receiver, I wasn't aware that he had a "bitter ending" to last season with the Ravens and now he's making his debut as a Raider. Hmm. I guess I do now!

Well, at the risk of being redundant, I will say again... "what does all of this have to do with the world of marketing consultancy services?" To me, in two small words, a lot!

In order to be a top direct marketing agency building and implementing marketing communication strategies for a wide array of clients in many industries, it helps to be aware of what's going on in the world around you. And maybe because of our client base, or simply because it is closer to "marketing" in general, an awareness of pop culture & sports has proven to be more useful than say the world of politics. I guess it's just a better fit.

So there you have it. Another "deep" and introspective analysis of the world around us. Hope you enjoyed!

How are you living your life? - Steve Jobs
Expect The "Unexpected"
 

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