Maybe we can do this on a monthly basis? At 4:56 on Wednesday afternoon, June 29th, 2011. Here goes...According to Yahoo's "what's trending"...
1. Tea Leone. Say it ain't so! Looks like our friend Tea and Mr. Duchovny are headed toward splittsville again.
2. Raven-Symone. Back on the air with a new series called "State of Georgia"...and 35lbs. lighter too!
3. Toy Story 4. Andy may have grown up, but it appears the story of Woody and Buzz Lightyear will go on.
As a marketing communications company, it's important to be aware of what's going on around you. I guess I've gravitated toward pop culture, but the same probably applies to news, trends, politics etc...I'll probably stay away from religion though.
Regardless, in order for us to be successful in developing new lead generation methods or implementing an integrated marketing communications campaign, it helps to be plugged into our culture. Many creative solutions "play" off of top news stories, celebrity stories and just current events in general.
I used to have the attitude of "who cares"! Because, truthfully, it didn't really matter to me either way what was going on with Tea and David. But as I forced myself to pay attention, I found myself more engaged and felt that our marketing consultancy services were stronger because of it. And you know, who doesn't like to watch a good train wreck anyway!