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What's Trending 13

What's Trending 13

I'm always excited to see what I find when I jump on Yahoo and see what's going on out there. This just might be the end of the trend of beautiful superstars! Check it out...what's trending right now according to Yahoo!

1. Brian Wilson. Looks like the "Good Vibrations" are over for Mr. Wilson! Fired from the Beach Boys after 112 years. I wonder if the music industry will survive?

2. Sophie Simmons. Now we're on to something! I must confess, I did watch Family Jewels so I actually know who she is. 2-for-2 so far! I guess Gene's daughter auditioned for the X-Factor. I've never tuned in, but there you go!

3. Ed Hochuli. Well, there you have it! A first. 3-for-3. If you've watched any NFL games so far this year and have experienced the debacle first-hand, you actually might know who Ed is. All I can say is "welcome back"!

As I always say, if you're in the world of new business development and constantly searching for lead generation methods that will get results, it really helps to know what's going on in the world around us. Effective marketing communication strategies are rooted in an intimate knowledge of our culture and, obviously, the prospects you're trying to reach. And the bottom line is that the professional/personal lines have really been blurred over the years with social media and the constant media exposure that has become part of life for all of us.

So what are you literally going to do with this information? Probably nothing. And that's OK. But I can tell you that if I'm marketing for higher education, I might consider Sophie. And if I'm building and integrated marketing communications plan for an insurance client, Ed Hochuli might provide the best protection of anyone. As for Brian Wilson, I'll have to get back to you on that one. His T-bird may have just been taken away!

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