Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Technology for the Technologically Challenged

Technology for the Technologically Challenged

Let's face it, technology has pretty much invaded every aspect of our lives. And as much as you try to "unplug", it has become increasingly impossible to navigate your way through a typical day without encountering technology in some way.

But what about those of us who are technologically challenged? Or even worse, technically technologically challenged!

Well, good news...there's an app for that (just kidding)! But seriously, technology has actually set out to address this very issue. With the introduction of "smart" technology (devices, services, software etc...) the technology itself actually possesses more and more of the intelligence. So in order for the user to have a successful user experience using very sophisticated technology, the user doesn't really need to be all that, well, smart!

As a top direct marketing agency, if I help build an integrated marketing communications campaign for example, I don't necessarily need to understand how it "technically" works. Nor do I need to really understand the technology that makes it work. And that doesn't decrease my value at all.

The bottom line is that the world is predominately populated by relatively unsophisticated people (myself included). For technology to be fully adopted and successful, it needs to penetrate the market beyond the tech savvy and be simple enough to be useful by those who struggle to work their DVR.

What's Trending 11
Why Marketing Automation Fails
 

Comments

No comments made yet. Be the first to submit a comment

25 Amflex Drive | Cranston, RI 02921 | p: 401-946-6100

Back to top