Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Playing Your Role

Playing Your Role

The Boston Bruins Win the Stanley Cup! First time since 1972 and great fun for Boston sports fans like me who have enjoyed watching our four major sports all win league championships since 2004! Great time to be a Boston sports fan!

The thing that sticks out with the Bruins -- and most championship teams, for that matter -- is the ability to execute as a team. Each person on the team performs a role and if each person performs their role, collective success will follow. The Bruins epitomized this concept and beat what many said was a more talented squad.

Whether it be a lead generation program, a data to print project, or a shipping fulfillment process, team members need to be aware of their role and execute their task. Like most organizations, The Allied Group has roles: we have a design team, a print production team, a fulfillment department, and others as well. Each of these groups meet once a week to discuss projects and offer up any concerns. We invite the fulfillment folks to share postal information with the designers so we can get better postage rates. We invite the Production team to share their concerns so we can avoid issues at that stage. This "team" effort recognizes that everyone has a role and executing your task is important for the whole task.

Needless to say, our goal is not necessarily a Stanley Cup -- rather a "victory" for Allied is when our individual players come together to provide the client a cost-effective solution to their marketing challenges!

Feeling the Power
Sun Tzu "The Art of War"
 

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