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The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Marketing Madness? Not So Much . . .

b2ap3_thumbnail_finalfour.jpgFor college basketball fans, this weekend is the Final Four, the culmination of March Madness. This is a sporting event that involves the 68 best college basketball teams playing each other in a single-elimination format that generates a lot of passion and exciting games. Fans travel the country following their favorite school as teams are eliminated until the Final Four teams and ultimately one champion is left. The common theme of this event is "survive and advance" to the next round; this survivor mentality makes the entire month a very tense time for players, coaches and fans alike.

Fortunately your own marketing strategy does not have to be so tense; we have many chances to establish a successful marketing program. Unlike the March Madness tournament, marketing is not a "one and done" exercise; when one marketing strategy "loses," you don't go home, but you get the opportunity to try something else.

Today's business owner has many option when it comes to both managing and marketing their business. Whatever the business you are in, many vendors specialize in those fields and finding a compatible business partner can help a business in many ways.

Colleges are able to hire a higher education marketing firm. Large companies are able to hire outside help for business process outsourcing solutions. Non-profit companies are able to partner with a post card mailing service. These are all ways that the business owner -- small or large -- can utilize to maximize their company's ROI.

The Allied Group works with their clients to help them understand what they need. We work to assess your situation and offer a solution to help you meet your needs. We understand that marketing and business management is not a "one and done" deal so take advantage of the options that are available to you.

So if you are watching the Final Four this weekend and are feeling the intensity of the "loser goes home" mentality, take comfort that your marketing and business plan is not "one and done" so you can utilize various methods to get to your goals.

Enjoy the games this weekend!

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