Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Feeling the Power

My wife and I took our kids this week to Washington D.C. I have been to D.C. a couple times before, both as a kid and as an adult, but each time I go I am reminded of the "power" I feel when I am there. As a tourist, I know it is a small area to cover, but as a citizen I realize that HUGE decisions are made there that affect the entire world - there is a powerful presence about the place.

Many of us are not in the business of government but your company needs to exude that same power. Whether you are handling a lead generation program, a mail order fulfillment service, or a web design branding project, all companies should make their clients feel that same "power" that one feels when walking the streets of the nation's capitol.

Showing your clients a sense of power and confidence breeds a strong partnership that can survive the turmoil that comes in any business relationship. Clients need to know that you are "in charge" when they turn over a critical project and you are managing it with the care given to a high-level governmental initiative.

What have you done today to show your top clients that you are "powerful" and in charge of their business?

Strong metrics focused management team
Playing Your Role
 

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