Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Corporate Marketing Services vs. Strategic Sales

Are Sales and Marketing like the Offense and Defense for the Patriots?  Players with two different sets of skills supporting each other with a common goal.

Or, are they like Liz Taylor and Richard Burton...   On again - Off again....  From newlyweds to jilted lovers and back again.

Responses to a recent LinkedIn survey overwhelmingly agreed that most organizations have some degree of friction between Sales and Marketing - and all agreed that bridging that gap is critical for success. 

What they didn't agree on is who is owns:

 

  • Lead Generation Methods
  • Marketplace Research and Data Appending
  • How we improve Customer Service
  • Do we need Direct Mail Marketing
  • Do we need Promotional Products
  • How do we maximize our CRM


This blog will try to bring together these diverse opinions and find some common ground from which we can all benefit. 

Have any thoughts???  Email me!

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