Part of being a top direct marketing agency is listening to your colleagues, right? Well here are some quick recommendations that I've learned, observed and tried to give your LinkedIn profile a little boost!
1. Who Cares. Wow. This applies to sooo many fundamentals of marketing. Even though LinkedIn has done a nice job walking you through an easy-to-navigate, simple interface, it doesn't mean you need to follow it to the letter of the law. Go through your profile and ask yourself, "who cares"? If the answer is "nobody", then go back and make sure that what you're writing is compelling, relevant and valuable to your audience.
2. It's not about you. As much as you'd like to think so, it's about what can you do for me! Quickly. It's great that you used to work at XYZ Company 5 years ago and graduated magna cum laude from XYZ University, but what does that have to do with me and how you can help me? Sure there's a "summary", but use that summary to tell people why what you do is unique and why contacting you for a potential solution is a good idea. True marketing and sales support!
3. It's all about the close. You see that "personal information" section at the bottom of your profile? Put something there! If someone is truly engaged with your profile and they've taken the time to scroll down and read, make it easy for them to contact you. Your name, phone number, email address etc...put it right there in front of them so they don't have to scroll back up to the top.
4. A picture is worth a thousand words. Use one! Who says marketing communication strategies have to be complicated? To be honest, the most successful strategies and tactics are typically rooted in simplicity. This isn't high school any more. No one is looking and laughing. Any time someone can put a face to a name, they're more likely to relate and feel comfortable reaching out. You can't have a relationship with someone you wouldn't even know if you bumped into them in the grocery store.
5. Get involved. Social media is about just that—being social. And the way in which you become a social butterfly may have changed, but the premise really hasn't. It's true that conversations are best when they're two-way—but before you start contributing, try listening. Think "give" before "get". Just like Christmas. The more you give and participate, the greater and more powerful the reward when it's your turn to ask!