There is a time for every season and every purpose under the sun I’ve heard it was written. Well, fall is no exception. It is here. And for me, it brings with it some interesting sales (marketing and sales support) and business lessons.
1. Look for low hanging fruit. On our recent trip to the apple orchard, I spent a good bit of time maneuvering the ‘picker’ to reach high up into the trees to grab the apples at the top. But as we went along, I also grabbed some of the apples on the lower branches, and, even some on the ground. If you’re looking to make some deals this fall, grab some of the ones on top but don’t overlook the easy ones.
2. Embrace change. Change is in the air. The temperature. The amount of daylight. The color of the leaves. If you’re like one of the now 7 billion people living on the planet, I’m guessing that you’re experiencing some kind of change right now. Maybe it’s because of; technology, the economy, trends, styles etc. or whatever. Don’t fight it. Embrace it. Figure out how to profit, be more healthy and productive because of it.
3. Look for extra time. We’re about to turn back the clocks. In this upcoming weekend that means we get one extra hour of time. In your busy schedule, look for some things you can drop (turn back) so that you can pick up a little extra time for the priorities in life.
4. Ask for the order. My kids didn’t walk up to the doors on Halloween night, ring the bell and say, “would you like to think it over about giving me some candy”? They rang or knocked on the door, it opened and they said, “Trick or Treat”? And they came home with hundreds of orders…ah, I mean pieces of candy.
5. Be prepared for surprises. The freak snow storm that hit Saturday night caught many people buy surprise. Hadn’t bought the new ice scraper, couldn’t find the snow shovel in the shed. Be a boy scout. Be prepared. Go into the day, the rest of this year and, next year, with a plan that includes being ready for the unexpected.