Yes, We Do That
The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!
Even the Scrooge probably has a little nervous excitement when he sees snow for the first time in the season. Weather (spelling intended) you're a child, child at heart or, conversely, you dwell in the practical reality of life, living and logistics, this day does bring with it an air of freshness and giddiness that, frankly, doesn't happen often (the only other day that does it for me is that first day that really feels like Spring).
This all comes with an opportunity. Sure, the first, and most obvious, is to simply enjoy. Soak it all in, but then leverage that into something more productive. The season's first snow should also come with some anxiety. Thanksgiving in 2 weeks, Christmas in 6 weeks, and only 7 weeks left in 2013!! Are you ready?
A holiday direct marketing campaign can be a great way to drive business for that last, all-important push to finish off 2013 strong. It could be very simple. Have you taken the time to thank your best customers yet this year? Marketing communication strategies don't have to be complicated. In fact, some of the most successful include lead generation methods that are staples of any good marketing plan. Remember, time is valuable over the next 7 weeks. It may be unrealistic to do an open house and expect a reasonable turn out when we've all got multiple commitments (personally and professionally). But a simple, well-designed direct mail effort is very reasonable and feasible to build and deploy in the next few weeks. We've got some great promotional product ideas and corporate gifts that would be perfect.
On this "special" day, use that little spring in your step as motivation to get a few things done that are on your list. Sure, you can check it twice but then remember how nice it will be to sit by the fire in that winter wonder land that will be here in a few weeks knowing that you did everything you could to finish the year strong. And just think, all that from a few simple snowflakes!
In a lot of ways, the business cycle is very similar to the baseball season. A lot of strategizing, planning and building in the winter months - things sort of "spring" into action in April - it gets exciting in May, June and July, then everyone seems to fall into a dopey haze in August. Business slows down, play seems to slow down and everyone and everything seems to have a lethargic feel and tone to it. Then what happens?
The Summer Slow Down! So, what are you going to do about it now?
If your business is like many, the summer does tend to have a significant impact on output and production. For some businesses, it probably has as much to do with a seasonal product or product line, but, for many, it has more to do with an overall more casual, relaxed attitude and vacations on top of other people's vacations combined with more vacations.
I've been a basketball fan since I was a kid. And it has always been pretty clear to me that a lot of people who aren't basketball fans, do tend to enjoy March Madness. Maybe it's the competitiveness, or the bracketology, or the cinderella stories, or maybe just the chance to win a buck!
What has stood out to me over the last few years, however, is that the "hype" doesn't seem to be as great as it used to be. Is it me? This year's tournament, in particular, has more than its fair share of Cinderella stories. From Harvard to LaSalle, to Florida Gulf Coast and Wichita State who are both still in it. And teams like VCU, Butler, Baylor and George Mason still seem to carry that Cinderella aura even though they've managed to actually become somewhat regulars in The Dance.
Well, being a Patriots fan, this year's Super Bowl took on a little bit of a different twist for me. Of course being a Patriots fan means that you actually expect them to be in the game...anything less is a disappointment. It's so much of a roller coaster that because they weren't in it, I kind of forgot it was even on. But, when I did settle in, looking forward to the commercials wound up being what piqued my interest the most.
So, for the 2013 Superbowl, I decided to publish my own list of the top 5. Here goes:
Hopefully I touch a nerve with this one. Talk about an effective email subject line. It just came through my email and took me to a survey. Of course it was one of those surveys where I had to say "yes" to getting information on erectile dysfunction, Turbo Tax, the jelly of the month club and replacement windows. And because I was only interested in 3 out of the 4, I didn't qualify for the grand prize. But it did let me see the results...I'll share in a moment (I was surprised!)