Yes, We Do That

The Allied Group is New England's leading provider of Printing, Kitting, Mailing and Fulfillment services. Our blog authors have backgrounds in Sales, Marketing, IT, Production and Operations and post useful tips, trends, news and opinions in our industry and beyond. We know you'll find something you enjoy. Most of all, be sure to jump into the conversation!

Back-to-School Marketing

Back-to-School Marketing
"Education costs money, but then so does ignorance."    ~ Sir Claude MoserNow that all of the parents of school-age children have seen the 'big yellow bus' roll down the road at least a few times this year, it makes sense to think about what back-to-school lessons we need to be reminded of from a marketing perspective.  Here are...
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Do Beards Make you Smarter?

Do Beards Make you Smarter?
Well that's easy, of course they do! I mean just take a quick glance through history and it's clear. You've got Einstein, Nietzsche and da Vinci. Galileo, Sophocles and Shakespeare! These guys don't even need a first name.Abraham Lincoln and Ulysses S. Grant for sure were pretty smart. And John Lennon definitely wrote better music when he had ...
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Is Any PR, Good PR?

Is Any PR, Good PR?
I don't know. I genuinely wish I had a better answer, but that's the truth. Let's dig a little deeper.So how is this shoe company doing financially in the last 10 days or so. From what I've read, and I'm certainly open to input from others, online sales have grown 31% from the Sunday of Labor Day weekend, through today. And while there wa...
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Optimism is Not Optional

Optimism is Not Optional
Dictionary.com has this to say about optimism.[op-tuh-miz-uh m]noun a disposition or tendency to look on the more favorable side of events or conditions and to expect the most favorable outcome. Whether by nature or nurture, some folks have a greater propensity to be optimistic. But it is also a learned trait, a discipline of both the will and th...
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Success is.....

Success is.....
Dictionary.com gives us this definition of success:[suh k-ses] the favorable or prosperous termination of attempts or endeavors; the accomplishment of one's goals. That's way too sterile for me. There is no injection of emotion, enthusiasm or inspiration. Certainly goal achievement plays a part. But as I pondered it, and experienced my own circum...
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We're half way...

We're half way...
January, February, March, April, May, June. Done. Gone. In the books. How did it go by so fast? The better question is pretty much the same, but with 3 less words...How did it go?Well before we all start giving each other high 5's -OR- looking for the nearest bridge to jump off of, let's take a look at what was done right and what was done wrong. A...
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Sports and/or Business

Sports and/or Business
Fresh off the weekend and the Superbowl being set, I found myself wondering many times about how the sport itself translates into a business. Of course there is strategy on the field and in the game plan, but is there strategic marketing going on as it relates to the overall goal of the team? I'm not talking simply about promotions. I'm wondering.....
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How to "Escape the Black Hole"

Are you talking Science Fiction or Sales and Marketing? Robert Schmonsees book cover looks like it was designed for Carl Sagan: "Escaping The Black Hole - Minimizing the Damage from the Marketing-Sales Disconnect."  
 
While the cover evokes images of Star Trek and the metaphors seem scientific - the content gets to the heart of the matter. In the traditional business model Marketing and Sales support are not interwoven and aligned. Sales doesn't use the content and tools developed by Marketing;  Marketing generates leads that are not followed up on by sales; and neither side values the others contributions or opinions.
 
"The Black Hole" is the unknown place where well intentioned projects go that died before their time. Marketing designs collateral, develops websites, branding - all based on expensive market research.  Sales receives brochures, training, and, hopefully, leads. So what's missing? VALUE. Do we know if anyone this solves a client's problem - or adds value for the client. The result - time, resources, budget and lots of recycled paper that ends up in "The Black Hole."
 
But Why? Both Marketing and Sales have skills, they worked hard, and they focused on their Core Competencies. But, did they work together to develop a "Complete Value Proposition" - and did they understand that, as Schmonsees calls it, CMM (Customer Message Management) is the key to success. Take the best of an integrated marketing communications campaign and a well trained Sales Team, develop solid value propositions, provide sales-ready tools, all geared toward a "one to one communication" that is a truly relevant  conversation with the prospect. CMM requires partnership and a "synchronization: of the Sales and Marketing "ecosystem."
 
Some companies are looking for business process outsourcing solutions or marketing consultancy services partner (like The Allied Group) for answers. Others choose turnover. Did know that the average CMO's tenure is less than 3 years and over 50% of sales people don't reach their annual quota? As competition increases and budgets decrease - how does a successful Sales and Marketing team prevent getting lost - together?
 
A good start might be to give all your leadership Robert Schmonsees' book. It may be the map to keep your campaigns out of the Black Hole.   
 
ps.  My boss gave me the book !
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Corporate Marketing Services vs. Strategic Sales

Are Sales and Marketing like the Offense and Defense for the Patriots?  Players with two different sets of skills supporting each other with a common goal.

Or, are they like Liz Taylor and Richard Burton...   On again - Off again....  From newlyweds to jilted lovers and back again.

Responses to a recent LinkedIn survey overwhelmingly agreed that most organizations have some degree of friction between Sales and Marketing - and all agreed that bridging that gap is critical for success. 

What they didn't agree on is who is owns:

 

  • Lead Generation Methods
  • Marketplace Research and Data Appending
  • How we improve Customer Service
  • Do we need Direct Mail Marketing
  • Do we need Promotional Products
  • How do we maximize our CRM


This blog will try to bring together these diverse opinions and find some common ground from which we can all benefit. 

Have any thoughts???  Email me!

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Paper is not bad

Are you environmentally friendly? Are you practicing sustainable living? We all hear these questions all the time, even in email signatures, but how bad is print?

The printing industry is not always viewed as environmentally friendly - we understand that. But what we want everyone to know is that printing and paper have their place and are still effective ways to communicate.

At Allied, paper is an important part of our fulfillment outsourcing and marketing and sales support solutions as well as recycling and being responsible. Furthermore, we want to make sure that people have all the facts about print and our industry.

Please, click here to read an article regarding the print industry and how paper has gotten a bad rap these days.

Visit our site to learn more about an integrated marketing communications program or full service fulfillment program that is right for you.

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